Business Black Box (BBB) is Korea’s first business strategy competition for high school students. Since its inception in 2011, BBB has challenged participants to address real-world business problems faced by leading Korean companies. Over the course of two days, students analyze complex situations, develop strategic solutions, and present their recommendations in a format similar to professional consulting engagements.

 

Through BBB, participants gain more than just  a competition experience. They develop the ability to approach ambiguous problems with structure, collaborate effectively under time constraints, and communicate ideas with clarity and confidence. Guided by mentors from the University of Pennsylvania, students are also exposed to a practical, hands-on application of business education.